Digital Blueprint Team
We’re not a team of “account execs” learning your business as we go. Every person here has real, hands-on real estate marketing experience inside homebuilders, alongside developers, and in the day-to-day realities of supporting in-house sales and marketing teams. That means we understand the inner workings behind the campaigns: the pace, the pressure, the approvals, the pivots, and the nuances that only come from being on the builder side. We plug in like an extension of your marketing team - strategic, proactive, and built for the way this industry actually operates.
Ready for a marketing partner who already speaks “builder?" Meet the team.
Developing the Blueprint For Success
Not a Traditional Agency.
A True Extension Of Your Team.
Kristen
Founder + Lead Strategist. 25+ years of builder/developer-side marketing experience across master-planned, resort-style, and 55+ communities. Strategy-first leadership and innovative thinking that strengthen brands and drive measurable growth.
Rich
VP of Operations. Process-driven operator who turns strategy into repeatable systems that keep work moving, teams aligned, and clients supported. Focused on performance, accountability, and building the structure behind the results.
Lorie
Marketing & Design Specialist. Brand positioning and design expert with deep real estate experience bringing community stories to life through creative that’s clear, cohesive, and built to last. Known for crafting brands with staying power, from first impression to long-term momentum.
David
Digital Marketing Strategist. Leads digital strategy and campaign execution with a performance-first mindset, always testing, refining, and pushing beyond “check-the-box” marketing. Known for staying ahead of the curve and building smarter, more proactive plans for clients.
Kaylee
Graphic Designer. Tech-forward creative who blends strong design instincts with AI-powered tools to produce high-performing assets efficiently and at scale. Known for turning concepts into polished, platform-ready creative that’s modern, agile, and built to test, learn, and improve.